Friends of SWVA and Winze Company Team Up for New Merchandise Program

May 1, 2018

FOR IMMEDIATE RELEASE

 

Contact: Jenna Wagner

PR & Marketing Director

Friends of Southwest Virginia

Southwest Virginia Cultural Heritage Foundation

Commonwealth of Virginia Department of Housing & Community Development

(276) 492-2422

jwagner@myswva.org

FRIENDS OF SOUTHWEST VIRGINIA AND SOUTHWEST VIRGINIA BUSINESS,

WINZE COMPANY, TEAM UP FOR NEW MERCHANDISE PROGRAM 

ABINGDON, VA – The Friends of Southwest Virginia announced today an upcoming partnership with local business Winze Company of Wise, VA and a merchandise program for all sales of Southwest Virginia branded product. This announcement comes on the heels of a reorganization for the Friends of SWVA, as well as the hiring of a new Executive Director, Chris Cannon, in June of 2017. The Friends of Southwest Virginia represents19 counties, four cities, and 54 towns in Southwest Virginia and introduces a different side of Virginia to residents and visitors alike.

“Working with Winze Company thus far has been inspiring. Blake Salyer and his team at Winze Company are a first-class business and we are excited to bring Southwest Virginia product to local residents and visitors,” said Chris Cannon, Executive Director for the Southwest Virginia Cultural Heritage Foundation and the Friends of Southwest Virginia. “Blake came to us a few months ago, wanting to give back to the Southwest Virginia region. We explored his ideas more and landed on, what we think, will be a mutually beneficial partnership.”

Jenna Wagner, PR and Marketing Director for the Friends of Southwest Virginia, added that “We are very excited to begin this program and start working with Winze Company. Since the launch of the Southwest Virginia regional brand in October of 2016, we’ve had a lot of interest in t-shirts, hats and many other forms of merchandise. This relationship will be a win, win for both groups. Not only will this merchandise help to increase the recognition of the Southwest Virginia brand, it will provide a cost-effective avenue for partners across the region to sell SWVA merchandise.”

Friends of Southwest Virginia is a non-profit organization that focuses on community and economic development through tourism and the creative economy and is a designated Destination Marketing Organization for the region. The new product line announced today, is a representation of Southwest Virginia and its unique assets. “The fact that this partnership is helping a local business, is just icing on the cake. As a regional marketing organization, we pride ourselves on being storytellers. This new product line helps to showcase much of the unique vibe of Southwest Virginia,” added Jenna Wagner.

The Winze Company is a clothing company developed right in the heart of the Appalachian Mountains. Their mission is to create high quality apparel that reflects a heritage and history unique to our "neck of the woods." The breathtaking yet rugged beauty nearly hidden in these mountains render inspiration expressed in each piece of clothing or accessory they produce. Every item purchased, will not only benefit the Winze Company, but will also benefit the economic sustainability of the Appalachian region. It is Winze Company’s purpose and promise to use any success we have to foster improvement and expansion of the local economy. To get where you're going, you must know where you came from. 

Blake Salyer, owner of Winze Company, said his entire team is excited about partnering with Friends of Southwest Virginia.

“The Friends of Southwest Virginia are doing amazing things to promote Southwest Virginia. We’re excited to be a small piece of the larger puzzle,” Blake Salyer said. “Not only are we going to be producing merchandise for Southwest Virginia, but we will also be helping to tell the Southwest Virginia story through content generation.”

“We want to tell the story and experience that is SWVA. This is just the great new start of many opportunities for Southwest Virginia’slocalities, businesses, individuals, artists and residents to reach the world in a whole new way,“ added Chris Cannon.

Stay connected with Southwest Virginia and Winze Company on their social media and websites for new product launches and information on where to purchase. Southwest Virginia merchandise is currently available here. Launch discount code is SWVA10.

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For more information, please contact Jenna Wagner with Friends of Southwest Virginia (276-492-2422).

About Southwest Virginia

Tucked in the mountains of Southwest Virginia is a vibrant culture of music, craft and stunning natural beauty. It’s a region of spectacular views and rich natural resources. Time spent in the region adds up to something much more than a simple getaway. A different side of Virginia. And a great place to visit for a week's vacation – or to make a home for a lifetime. Authentic. Distinctive. Alive.

About the Southwest Virginia Cultural Heritage Foundation and Friends of Southwest Virginia

The Southwest Virginia Cultural Heritage Foundation is the coordinating body for cultural heritage tourism and economic development efforts fostering Southwest Virginia’s creative economy. Through a supporting non-profit, the Friends of Southwest Virginia, the combined entities help localities, businesses, individuals, artists, nonprofits and entrepreneurs mobilize and succeed.

A multifaceted plan identifies the cultural and natural assets of the region; coordinates initiatives, organizations and venues engaged in cultural and natural heritage toward more efficient operations for all partner organizations; and develops a comprehensive strategy and capital improvements plan to maximize the impact of state investments in this significant restructuring effort. 

Key initiatives include:

  • Branding and marketing Southwest Virginia to the world as a distinct culture and destination
  • Developing and sustaining Heartwood: Southwest Virginia’s Artisan Gateway
  • Expanding outdoor recreation development initiatives and marketing throughout the region 
  • Planning and implementation of downtown revitalization throughout the region to instill a high quality of life within our communities and promote them to the world for a broad spectrum of economic development opportunities

About Winze Company

Winze is a clothing company developed right in the heart of the Appalachian Mountains. Their mission is to create high quality apparel that reflects a heritage and history unique to our "neck of the woods." The breathtaking yet rugged beauty nearly hidden in these mountains render inspiration expressed in each piece of clothing or accessory we produce. Every item you purchase will not only benefit our company but will also benefit the economic sustainability of the Appalachian region that is desperately in need of a spark to generate the economic momentum that once was. It is our purpose and promise to use any success we have to foster improvement and expansion of the local economy. With, and only with your help, we can make a difference and improve the livelihood of many. To get where you're going, you must know where you came from. 

Follow SWVA

Facebook | Twitter | Instagram | YouTube | Snapchat: southwestva | Website

Follow Winze Company

Facebook | Twitter | Instagram | Website

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Press Release Date

Tuesday, May 1, 2018

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